FORMAThe shape of a memory.
Concept project · Fictional brand
FORMA
A campaign for a fictional fragrance. We explored how imagery, motion and social assets can share one visual direction.
AI-assisted visual campaign
We generated different settings for the same amber bottle. This selection pairs a catalog shot with a label detail and a composition on stone.
Identity in motion
Visual direction for the FORMA animation. Light reveals the bottle and guides the appearance of the wordmark.
Social assets
Three compositions from one campaign, with imagery and copy for the launch, brand introduction and product detail.
FORMADiscover FORMA.
FORMADetails matter.